Haystack
Guys
Date: 2015
For Haystack's first branding concept, I was asked to develop a mascot that we incorporated into the site, decks and emails. We wanted to keep the tone light and humorous. The illustrations below show selected images featuring these characters, with the corresponding copy text below.
Stock photography is everywhere!
It’s easier to deliver quality content when you’re working with a team.
Finding quality stock photography takes a discerning eye.
Welcome to Haystack!
Lost your password?
We make it easier to communicate with your team.
Do you ever feel like you’re doing things the old-fashioned way?
Introducing our comments feature.
Happy Canada Day!
Tell all your friends to try our beta version!
Our mascot’s retirement.